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Huttons’ comments on October 2023 developer’s sales

Posted by alvintay on November 20, 2023
R050368E-Developer Sales Infographics October 2023

Launches and Sales

Sales were subdued in October due to no major launches and buyers waiting for hot launches in November. Buyers were probably waiting for the highly anticipated launch of Hillock Green, J’den and Watten House in November 2023.

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With no major launches, sales in October were 203 units, similar to other periods in Dec 2022 and September 2023 where there were no major launches. The sales in October are 6.5% lower month-on-month and 35.4% lower year-on-year. This is the lowest monthly sales in 2023 and the lowest since Dec 2022 where only 170 units were sold.

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North Gaia, the most attractively priced executive condominium in the market sold another 18 units at a median price of $1,295 psf in October. At this price, it offers buyers an affordable alternative to private living. The project is close to 60% sold.

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Purchases by Market Segments and Price Range

Sales in the RCR made up 40.4% of total sales in October 2023 with 23 units. The top 3 best selling projects in the RCR are The Reserve Residences with 23 units, Grand Dunman with 15 units and Pinetree Hill with 9 units.

The OCR accounted for 37.4% while the CCR made up 22.2%.

More than 60% of the transactions in October 2023 are priced $2 to <$5 million due to more higher value properties sold across all regions. The most expensive unit sold in October was a penthouse unit in One Pearl Bank to a Singaporean for $7.1 million.

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Purchases by Residential Status and Price Range in Oct

Info Oct 2023 v1
Source: URA, Huttons Data Analytics as of 15 Nov 2023

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Top 10 Projects by Sales in Oct

Info Oct 2023 v2
Source: URA, Huttons Data Analytics as of 15 Nov 2023

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Purchases by Foreigners

The number of purchases by foreigners in October inched up to 14 from September’s 12 purchases. Based on caveats, 2 were from China, 1 from Indonesia, 1 from USA and 10 with unspecified nationality.

10 of the purchases by foreigners are in the CCR with the remaining in the RCR.

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Proportion of Purchase by Foreigners

Info Oct 2023 v3


The property market will end the year with good results in the last few major launches.

J’den, the first launch in Jurong East in 10 years sold more than 320 units at an average price of $2,451 psf on launch day while Hillock Green sold more than 130 units during launch at an average price of $2,108 psf.

November sales could be in the range of 700 to 800 units while December will be slower with sales below 200 units. With 5,329 units sold in the first nine months of 2023 and potentially another 1,000 to 1,100 units in 4Q 2023, developers are likely to end 2023 with sales between 6,000 and 6,500 units. Prices are likely to increase in 4Q 2023 and might exceed 5% for the whole year.

In 1Q 2024, there may be another 11 projects with a total of 2,692 units slated for launch. 25% of the units are in the CCR, 17% in the RCR and the remaining 58% in the OCR. Barring unforeseen circumstances, prices are estimated to grow between 3% and 5% in 2024.

Potential Upcoming Projects in 1Q 2024

Info Oct 2023 v4

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